Fleurotica 2024 Fashion Show — VUE Show Design Group

FLEUROTICA

Fleurotica is a truly unique fashion show where florists, rather than fashion designers, take center stage, showcasing wearable floral art that blurs the line between fashion and nature.

As the production partner, Vue Show Design Group collaborated with Garfield Park Conservatory And Erika Summers Events to reimagine their breathtaking space into a runway immersed in nature and technology.

Our team worked with the conservatory staff to protect the delicate plant habitats, meticulously placing equipment to ensure the flora remained unharmed. We used lighting and visuals to accentuate the rich tones and botanical textures, enhancing the overall ambiance while staying true to the spirit of the space.

Each floral “designer” was given a personalized, immersive experience, as we crafted unique ambient lighting and visual displays on LED walls that harmonized with the aesthetic of their floral designs. This allowed each artist to showcase their brand identity, drawing the audience into their floral vision with visuals that highlighted the mood and personality of each look. Additionally, we live-streamed the entire event, making Fleurotica accessible to an even broader audience and capturing the artistry of each piece in real-time. From set design to lighting, sound, and live visuals, our production team handled every detail to create a seamless experience turning the conservatory into a magical blend of fashion and nature.

Fleurotica is the Garfield Park Conservatory Alliance's signature fundraiser, with all proceeds supporting the Conservatory's nature education programs. These programs aim to change lives through the power of nature, offering educational opportunities for visitors of all ages. To support next year's event, consider attending Fleurotica, becoming a sponsor, or making a donation to the Garfield Park Conservatory Alliance.